ABN- Always Be Networking

January 12

Networking may seem like an obvious concept for those of us that are currently or used to be in sales positions. But networking is not just for "salespeople" anymore. Or maybe more appropriate is the fact that more of us should consider ourselves salespeople no matter what our job title is. In the current economy it is important to network, but just as important is to make connections when the economy is strong. You interact with people in order to position yourself for future business opportunities or interactions. It is easy to call on or meet with individuals when their business is going well. But the true networker and business opportunist is someone that is putting the effort into building a relationship when business is down. Building up your business credit with an individual is a key to earning their respect personally and professionally. I am going to be much more likely to give someone my business that has spent time developing a partnership with me over time, as opposed to the person that walks in to my office the day we open up a new campus.

With technology advancements it is easier than ever to have initial connections to an unlimited amount of people. LinkedIn, Facebook, Twitter, etc. are all incredible tools. But the true networker will go beyond responding to a “Status Update” and dig deeper. Work to take things to the next level with someone, be it a phone call, a face-to-face meeting or taking them out to lunch or dinner. We all are in the business of sales…Selling our personalities, ideas and time. Don’t wait to capitalize on an opportunity to form a great relationship.